POP-UP FOR
Event Planning - KAYFI AW2024 Collection Preview at ORTO Cafe
Project type : Print Development, Event Decor/Layout Planning, Branding
For this exclusive collection preview event, we designed the prints for KAYFI’s AW2024 collection and strategically integrated them into the event décor and branding. The concept revolved around creating a seamless visual experience that complemented the warm and inviting interiors of ORTO Café.
Launch Creatives
The collection’s signature prints were adapted into backdrops, easel stands, invitations, and trial room panels, ensuring a consistent aesthetic throughout the venue. Each design element was carefully placed to enhance the storytelling of the collection while maintaining harmony with the café’s ambiance.
Backdrop- Standing boards
Trial Room Board
Cash Counter Box
Easel Creative
E-Invite
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I led the creative direction and event aesthetics, planning the overall spatial layout and branding elements to ensure a visually immersive experience. From decor placement to artwork adaptations, every detail was curated to reflect the essence of KAYFI’s brand identity.