A GLIMPSE INTO MY WORK
A curated showcase of my most compelling projects, each reflecting my expertise in design, branding, and visual storytelling. From luxury collaborations to innovative product design, this portfolio highlights the depth of my creativity, strategic thinking, and versatility across industries.
PROJECT TYPE : Creative Direction | Product & Print Design | Product Lifecycle Planning | Social Media & Ad Campaign Planning
​
From trend research to collection planning, I managed the entire lifecycle of KAYFI’s collections, ensuring seamless execution across design, production, and branding. With each collection, I crafted a strong narrative—one that resonated with the brand’s young, modern, and Khaleeji audience.
%20(1).jpg)
PROJECT TYPE: Product Design | Print Design | Branding | Packaging | Window Display of Dubai Mall's Store
​
Bridged the elegance of Tod’s Italian heritage with the artistry of Huda Al Nuaimi through product and print design. Created hand-illustrated artwork inspired by Tod’s iconic leather craftsmanship for a limited-edition Eid candle. These designs were applied to candles, packaging, and window displays at Tod’s Dubai Mall store, celebrating the essence of luxury and tradition
PROJECT TYPE: Product Design | Print Design | Branding | Window Display of GCC Stores | Packaging
​
Reinterpreted Piaget’s legacy through intricate hand-drawn artwork, celebrating its mastery of gold craftsmanship. Designed adaptable prints for coffee cups, Suhoor celebrations, and window displays across 12 GCC boutiques. Inspired by Piaget’s regal goldwork, the designs embodied the brand’s journey from La Côte-aux-Fées to the Côte d’Azur. A fusion of heritage and luxury, seamlessly translated across multiple surfaces.
PROJECT TYPE: Print Design | Product Design
​
For the second edition of the eco-luxe Waitrose x NUAIMI tote, launched to celebrate UAE’s 51st National Day, I designed a vibrant print that merged sustainability with style. Inspired by Dubai’s architecture and desert landscapes, the artwork featured hot air balloons, the Burj Khalifa, Museum of the Future, and Emirati cultural elements. Designed in two colorways—monotone blue and a colorful version—this bag became an everyday yet fashion-forward shopping companion.
PROJECT TYPE: Print Design | Product Design | Packaging | Branding
​
A batik-style print was designed for this restaurant branding project, incorporating rich Middle Eastern culinary elements—pomegranates, chilies, and olives—to reflect the authenticity of Asma’s cuisine. The artwork was meticulously crafted to complement the restaurant’s interiors, and adapted across multiple touchpoints, including aprons, takeaway packaging, sauce jars, cutlery, and tissue packaging, ensuring a cohesive brand aesthetic.
PROJECT TYPE: Print Design | Product Design
​
Designed a custom monkey-print tote, inspired by the Monkey Bar at 25Hours Hotel Dubai. The print captured the hotel’s playful, eclectic spirit, and the color palette was carefully chosen to reflect the vibrant, dynamic interiors of the space.
PROJECT TYPE: Print Design | Product Design
​
An exclusive line of floral bouquet boxes was designed, blending timeless elegance with a modern aesthetic. Inspired by classic English prints and blooming countryside gardens, the intricate designs featured tulips, robins, cranberries, and pomegranates. The color palette—a mix of soft blues, warm pinks, and deep purples—was thoughtfully curated to complement fresh floral arrangements and enhance the gifting experience.
PROJECT TYPE : Print Design | Print Placement | Product Design
​
A collection of surface prints and mockups showcasing expertise in pattern design, placement, and repeat prints across various applications. Beyond textiles, these designs seamlessly adapt to packaging, home décor, and unconventional materials, bringing creativity and functionality together. Each pattern is crafted to enhance the final product, ensuring that prints not only fit but also elevate the aesthetic appeal of any surface.
PROJECT TYPE : Print Development, Event Decor/Layout Planning, Branding
​
For KAYFI’s AW2024 collection preview at ORTO Café, the creative direction, event aesthetics, and branding were meticulously planned. Since the collection’s prints were originally designed for the brand, they were transformed into backdrops, easel stands, invitations, and trial room décor, ensuring a seamless brand identity. Every element, from layout planning to display aesthetics, was carefully curated to create an immersive experience that blended fashion, art, and storytelling.
