PROJECT DONE FOR
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Celebrating Art of Gold For Ramadan
Project type : Product Design | Print Design | Branding | Window Display of GCC Stores | Packaging
Bringing Piaget’s Legacy to Life: For this collaboration, I meticulously sketched and developed the artwork to reinterpret Piaget’s history and its mastery of gold craftsmanship. The challenge was to encapsulate the essence of the brand—its roots in La Côte-aux-Fées and its expansion to the glamour of the Côte d’Azur—through intricate illustrations. Every element in the design paid tribute to Piaget’s savoir-faire, transforming iconic jewelry motifs into a visual narrative that resonated with the brand’s elegance.
Celebrating the Art of Gold: The artwork was deeply inspired by Piaget’s regal goldwork techniques, incorporating signature elements such as the Palace Décor effect, mesh-like textures, and intricate jewelry craftsmanship. The two themes—Côte d’Azur and La Côte-aux-Fées—symbolized Piaget’s evolution, seamlessly blending its heritage with its modern identity. This artistic approach created a luxurious and meaningful connection between the brand’s past and present.
La Cote d'Azur
La Cote Aux Fees
Designing for Multiple Surfaces: One of the key complexities of this project was ensuring the artwork worked across various formats—from delicate coffee cups to expansive window displays. The intricate details had to remain impactful whether showcased on a small, refined surface or spread across grand storefronts. This required careful composition and scaling, ensuring the prints maintained their richness and storytelling across all applications.
A Grand Visual Experience: The final artworks were prominently featured at Piaget’s exclusive Suhoor celebration, setting a visually immersive backdrop for their clients. Additionally, the designs adorned the window displays of 12 GCC Piaget boutiques, each adapted to different sizes and proportions while maintaining a consistent and elegant aesthetic. This project was a testament to the power of storytelling through design, blending history, artistry, and luxury into one seamless experience.
*Images courtesy - cotedazurfrance.fr, wikimedia.org, linkedin.com/posts/amélie-chaumont-swaton, brandingforum.org,
shopnuaimi.com & NUAIMI Dubai Instagram
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